Chalkline is the first AI-powered sports and entertainment promotions platform for casinos. We turn every retail activation into a database-building guest engagement.
Sports pick'ems, entertainment contests, free-to-enter drawings — they all look like activations. They behave like a flywheel. A guest plays a simple game, hands over their email and their favorite team, and every cycle feeds the next one a little smarter than the last.
Pick'ems, brackets, drawings — built around the calendar you're already running. Thirty seconds to enter. No app to download. Anyone can play.
Chalkline builds itName, email, favorite team, last show they came for. First-party signal players hand over willingly — because they want the next play.
Chalkline tracks itRetail integration with your loyalty system. The game sends them in. The host knows who they are. The trip generates revenue you can measure.
Chalkline integrates itThe day to invite them to the next one is the day they're at this one. We run the post-event sequence before the moment cools off — the part most platforms skip.
Chalkline manages itData routes into your CRM. Re-engagement triggers fire automatically. The next promotion is already shaped by what they told us in the last one — and the flywheel spins faster every cycle.
Chalkline keeps it spinningFive product lines, one outcome: every guest interaction routed into a clean, opted-in, AI-ready first-party database.
Every promotion you run on Chalkline funnels into the same opted-in player database, the same analytics engine, the same AI personalization layer.
Free-to-play sports games, pick'ems, and bracket contests built around live moments — playoffs, Super Bowl, March Madness, World Cup. North America's leading FTP sports promotions platform.
Fan-engagement experiences tied to your shows, concerts, residencies, and event calendar. Builds the database and sells more tickets in the same motion.
Free-to-enter digital sweepstakes that retire paper drop boxes for a modern, data-rich guest experience. No purchase required — compliance-friendly by design.
Best-in-class reporting and a clean data-pipe that feeds your CRM and AI engines with structured, opted-in first-party player data — the only kind that still works.
Done-with-you marketing — strategy, campaign setup, and re-engagement programs aimed squarely at decayed and inactive players. AI-assisted, human-led, and pointed at revenue you already have but aren't pursuing.
Every promotion teaches the platform something new — what they play, when they show up, what brings them back. AI runs under the hood, assembling each player's signal graph campaign over campaign, so the next promotion already knows what to send.
A casino isn't one product — it's a property. A guest who's right for slots tonight may be right for the hotel next week and the headliner the week after. It all starts with the spark: an email address, a mobile number, permission to market. Once you have that, the system segments and routes every player to the next-best fit across the whole floor.
FIG. 06A One opted-in player, scored across nine touchpoints. The next message is the highest-fit option they haven't bought yet.
Casino marketing teams are running dozens of great promotions a year and walking away with almost none of their players' contact information. Every other industry is being remade by AI — but the tools weren't built for casino teams.
Your team keeps running the promotions you're already great at. The database, the AI, and the next visit just show up.
You shouldn't have to choose between running a great promotion and growing the database that comes with it. Chalkline is shaped around the three people on your team who care most about that.
A single incremental visit is worth roughly $100 to your property. Every Chalkline promotion is engineered to drive that visit — and we report it back to you in the language your CFO already speaks.
Your highest-value moments are when emotion is highest — playoffs, championship weekends, the headliner you've been promoting for months. We help you ship promotions that fit those moments, not retrofit them.
Third-party data is going away. We help you grow the first-party database that won't — clean, opted-in, and structured for whatever you decide to plug it into next.
A working session with the Chalkline team — built around your property, your calendar, and the database you're about to start growing. Live in days, not months.